Friday, September 11, 2009

Australian Fashion

Fashion can be a merciless industry to break into. From Chanel to Yves Saint Laurent, the world is overrun by Designer labels who have the talent and the money to turn their hand to almost anything. With this in mind, how are Australian Designers finding their feet in an industry against multi-million dollar design enigmas?

Australia has recently started making its mark in the competitive world of frocks, catwalks and waif thin models. With home-grown talent such as Michael Lo Sordo, Arthur Avenue and Polynkova, slowly reaching out to the Australian market with delightfully simple and unique designs, any advocate of fashion can not deny that the fashion industry of Australia is blooming into the next must-haves of your wardrobe.

Like any industry, knowledge and originality is something that always seems to benefit those who break through the niche market. Dreams and reality become an interlaced façade, where our designers colour the world with their creations breathing life and vibrant energy to the lives of the fashion conscious public.

After talking to Sydney-based designers, the best way to get a break in the Australian fashion industry is to offer your services to people for work experience, either with a designer or at a magazine. Compile a list of magazines or designers you admire and start approaching them.

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