Sunday, June 21, 2009

Perfumes and Fragrances - The New Fashion Statement!

Perfumes are increasingly becoming popular as it helps you stand out from the crowd. Earlier, perfumes and fragrances were regards as women's beauty equipment and were often seen in their wallets. Today the era has completely changed and perfumes have found its place in both women's as well as men's wallets. These days, designer perfumes are making a way in the market and becoming quite popular among fashion conscious women.

There are many celebrities who endorse perfumes by their names, by doing this; they add imperative marketing feature to the sale of perfume and helps in making it successful. When stars endorse perfume brands, they present them in more attractive and tempting way before the targeted consumers.

Whatever may be the reason, the truth is that when stars give their names to the perfume brands, the monetary worth and market goodwill of the scents also becomes very high. However, people must make it a habit of testing perfumes before buying it, as the scent that may work well for one individual may not work well for the other.

All perfume fragrances contain three basic layers known as 'notes'. The first layer or note is called the top note, which, people smell soon after the very first application. It is basically the alcohol content present in the perfume and is lighter than the other two notes. When the first note disperses, the scent of second note becomes evident. This second note is also called the heart of the perfume fragrances. The third layer supports the second layer to stay longer.

No comments: